Focus Group Facility
Qualitative Research Facility Near New York City
A modern, purpose-built facility in East Rutherford, NJ — 20 minutes from Manhattan — with three research suites, professional A/V recording, and complete concierge services.
Schedule a Facility TourA Purpose-Built Environment for Qualitative Research
Focus Crossroads was designed by experienced research professionals to support successful qualitative studies. Our facility includes three spacious research suites, each featuring a large discussion room, comfortable viewing room, and private client lounge.
Modern technology, professional hosting services, and a calm, well-organized environment ensure that researchers and clients can focus entirely on their project.
Facility Capabilities
Three Research Suites
Flexible rooms designed for groups of 6 to 40, with traditional, living-room, and configurable layouts.
Client Viewing Rooms
One-way mirrors and dedicated client lounges in every suite for comfortable, unobtrusive observation.
HD Video & Audio Recording
Multi-camera digital recording systems capture every session in high-definition video and audio.
Live Video Streaming
Remote observation via FocusVision or secure video stream so stakeholders can watch from anywhere.
Concierge Services
Full-service hosting including catering, printing, supplies, and transportation coordination.
Flexible Room Layouts
Boardroom, classroom, living-room, and U-shape configurations to match any research design.
Our Research Suites
Three distinct suites designed for different research formats and group sizes. Each includes a discussion room, viewing room, and private client lounge.
Skyline Suite
24' × 19' · Up to 40 participants
Extra-large focus group room designed for large research sessions, mock juries, and co-creation workshops.
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Highlands Suite
18' × 18' · Traditional layout
Traditional focus group suite ideal for interviews, standard focus groups, and small group discussions.
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Stadium Suite
17' × 15' · Living-room style
Living-room style research environment designed to encourage natural, relaxed conversation.
View suite details →Research Technology & Services
Every suite is equipped with modern research technology to support recording, streaming, and remote observation.
HD Video Recording
Multi-camera digital recording captures every session in high-definition for later review and analysis.
Live Streaming
Secure live video streaming allows remote stakeholders to observe sessions in real time from anywhere.
FocusVision Integration
Full FocusVision compatibility for remote viewing, recording, and session management.
High-Speed WiFi
Dedicated high-speed internet throughout the facility supports streaming, downloads, and online research tools.
Flexible AV Setup
Configurable audio and video equipment adapts to each room layout and research methodology.
Dedicated Client Monitors
LED monitors in every viewing room and client lounge provide clear, real-time session observation.
Research Methods We Support
Our facility and suites accommodate a wide range of qualitative research methodologies. Room configurations can be adjusted to match any research design.
What Research Teams Say
The facility is exceptionally well run. The hosting team handled everything from participant check-in to catering, so our moderators could focus entirely on the research. We've run over a dozen projects there.
Sarah Chen
VP of Research, Meridian Insights Group
We chose Focus Crossroads for a multi-day study with healthcare executives. The suites are professional, the AV setup is reliable, and the location is easy for participants coming from Manhattan. Our clients were impressed.
David Kowalski
Senior Research Director, Apex Research Partners
Need Participants for Your Study?
Our in-house recruiting team finds qualified participants nationwide — from niche B2B professionals to broad consumer audiences. Let us handle recruiting so you can focus on the research.
Learn About Recruiting ServicesPlan Your Next Research Project
Schedule a consultation to discuss your research needs and tour the facility.