Research Suites
Stadium Suite
Living-room style research environment designed to help participants feel relaxed and speak naturally during qualitative sessions.
A Relaxed Setting for Natural Conversation
The Stadium Suite features a living-room style discussion environment measuring approximately 17' × 15'. The comfortable layout is designed to help participants feel at ease, encouraging more natural, candid conversation.
Many researchers find that a more casual setting produces deeper insights and more authentic responses — especially for consumer research, lifestyle studies, and exploratory projects.
The suite includes a dedicated viewing room and private client lounge, maintaining full research capabilities while creating a distinctly different participant experience.
Room Specifications
Dimensions
17' × 15'
Room Style
Living-Room
Suite Includes
Technology & Equipment
Ideal Research Uses
Lifestyle Research
Consumer lifestyle studies where a comfortable setting encourages honest, personal sharing.
Concept Testing
Early-stage concept evaluation in a relaxed environment that promotes open reactions.
Consumer Discussions
Everyday consumer conversations about products, services, and brand experiences.
Product Evaluations
Hands-on product assessment in a natural, living-room setting that mimics real usage.
Exploratory Focus Groups
Open-ended exploration of topics where participant comfort drives richer insights.
Casual Interview Settings
Semi-structured interviews where a relaxed atmosphere puts participants at ease.